Research Article
Company Position Analysis Using Porter's Value Chain and PEST (Political, Economic, Socio-Cultural, Technological) In PT. West Java International Airport
@INPROCEEDINGS{10.4108/eai.12-12-2020.2305114, author={Robi Awaluddin and Dadang Suhardi and Dede Djuniardi}, title={Company Position Analysis Using Porter's Value Chain and PEST (Political, Economic, Socio-Cultural, Technological) In PT. West Java International Airport }, proceedings={Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia}, publisher={EAI}, proceedings_a={UNISET}, year={2021}, month={3}, keywords={porter's value chain; pest; west java international airport}, doi={10.4108/eai.12-12-2020.2305114} }- Robi Awaluddin
Dadang Suhardi
Dede Djuniardi
Year: 2021
Company Position Analysis Using Porter's Value Chain and PEST (Political, Economic, Socio-Cultural, Technological) In PT. West Java International Airport
UNISET
EAI
DOI: 10.4108/eai.12-12-2020.2305114
Abstract
The Indonesian aviation industry has very high potential, with a rapid large potential population of 240 million people and very large open market niche, recorded an average growth in aircraft passengers from 2012 to 2016, up to 4.78%, based on data from The International Air Transport Association (IATA). West Java International Airport (PT BIJB) is a Regional Owned Enterprise (BUMD) formed by the West Java Provincial Government through Regional Regulation No. 22 of 2013 was established on 24 November 2014. PT BIJB is responsible for land development of West Java International Airport, as well as developing the Aero city Area which is integrated with the airport to develop the integrated surrounding economy. This research results in simultaneous and comprehensive internal and external factors, for examples the company has the basic capital to run a business in the airport sector and competing with the existing main airport of West Java Province (Husein Sastranegara) as a strength, meanwhile, the limitations of experienced human resources in the airport sector are a weakness. In terms of external factors, including the change in policies for the company's business operations as a result of the Change of the Governor of West Java is a threat and an increase in the potential for passengers and cargo due to the increasing economic capacity of the Indonesian people as an opportunity.