Research Article
Disaster Management Campaign Via Instagram and Facebook Aksi Cepat Tanggap (Act) Indonesia
@INPROCEEDINGS{10.4108/eai.16-10-2019.2304325, author={Suraya Mansur and Nurhayani Saragih and Rajab Ritonga and Novita Damayanti and Stevie Tri Lestari}, title={Disaster Management Campaign Via Instagram and Facebook Aksi Cepat Tanggap (Act) Indonesia}, proceedings={Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia}, publisher={EAI}, proceedings_a={ICA}, year={2021}, month={2}, keywords={message content; action fast response (afr); social media; uses and effect theory}, doi={10.4108/eai.16-10-2019.2304325} }- Suraya Mansur
Nurhayani Saragih
Rajab Ritonga
Novita Damayanti
Stevie Tri Lestari
Year: 2021
Disaster Management Campaign Via Instagram and Facebook Aksi Cepat Tanggap (Act) Indonesia
ICA
EAI
DOI: 10.4108/eai.16-10-2019.2304325
Abstract
The focus of this research is to determine the effect of social media contents on the image of “Aksi Cepat Tanggap” (ACT) by using uses and effect theory. The method use is a quantitative survey with questionnaire data collection to followers of ACT's Facebook and Instagram accounts, also supported with related literature. The number of respondents were 100 people each representatively. Research Results: the majority of followers of ACT social media accounts are in the productive age group. The message on ACT's Facebook account is known to affect the image in the public eye by 76.7%, whereas in Instagram's account, the message content affects the image by 83.7%. The rest, the variables that influence are not examined. In a Facebook account, the message format does not significantly affect ACT's image, while on Instagram, the overall dimensions of the message content affect ACT's image in the public eye.