Da’wah on Youtube: An Effort in Islamic Values Representation

This article talks about inter-religious communication in the Digital Age. The digital era marked by communication and interaction without limit in fact do not always have a positive impact in the realm of interfaith relations. By using the Role of the Brotherhood of Hasan al-Banna, the authors analyze the role of content creators, especially on YouTube and Instagram in building a positive opinion and clarify various issues in the relationship between religious slant in Indonesia. Through this study, the authors found that the millennial generation X, Y, and Z are the generation that has the advantage of social media. Also They are accessed YouTube and Instagram more than another media platforms. Therefore, various positive content and opinions in peace building and common word between the Faiths and others can more Easily spread. Various positive movement has been built by the content creator such as Creator for Change movement. However, viewers of video content is still quite a bit. One of the strategies offered to Attract the younger generation in capturing the positive discourse is to invite the content-creators celebrated by millions of followers to spread positive messages. Thus, the younger generation can avoid echo chambers effects and various radical opinions that are scattered freely in cyberspace