Research Article
Exploring the Relationship between Employer Branding and Talent Management to Employee Retention: Literature Review
@INPROCEEDINGS{10.4108/eai.17-7-2020.2303000, author={Muhamad Ekhsan and Achmad Sudiro and Mugiono Mugiono and Ananda Sabil Hussein}, title={Exploring the Relationship between Employer Branding and Talent Management to Employee Retention: Literature Review}, proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia}, publisher={EAI}, proceedings_a={INCEESS}, year={2021}, month={1}, keywords={employer branding talent management employee retention}, doi={10.4108/eai.17-7-2020.2303000} }- Muhamad Ekhsan
Achmad Sudiro
Mugiono Mugiono
Ananda Sabil Hussein
Year: 2021
Exploring the Relationship between Employer Branding and Talent Management to Employee Retention: Literature Review
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303000
Abstract
The success of a company's retention management depends on human capital management strategies implemented to ensure they retain talented employees. The challenge faced is to get employees to continue to be involved in company activities and also ensure the interest of talented employees to join the company and retention of talented employees in the company. Companies have difficulty retaining employees because they are not creative enough or their vision is not big enough.The banking industry is the most research object so research on the automotive industry especially in Indonesia is interesting because there is still little research that addresses the automotive industry.This study aims to fill the research gap. Analysis of these models will take into account the empirical literature. This review literature also makes recommendations for future research.