Analysis of The Effect of Price, Promotion, Trust, Service Quality on Consumer Loyalty in Use of Shopee Online Store

Annisa, Mutiara Lusiana (2020) Analysis of The Effect of Price, Promotion, Trust, Service Quality on Consumer Loyalty in Use of Shopee Online Store. In: ICASI 2020, 20 June 2020, Medan, Indonesia.

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Abstract

The purpose of this study was to analyze the influence of price, promotion, trust, and service quality on consumer loyalty in using Shopee online store. The population of the study was students in 12 private higher education institutions. This study used purposive accidental sampling. This study used multiple regression analysis. The results of study showed that price, promotion, trust, and service quality simultaneously and significantly influenced consumer loyalty in using Shopee online store. Partially, price significantly influenced consumer loyalty, promotion significantly influence consumer loyalty, trust significantly influenced consumer loyalty, and service quality significantly influenced consumer loyalty in using Shopee online store.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: price promotion trust service quality online store
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 21 Apr 2021 09:49
Last Modified: 21 Apr 2021 09:49
URI: https://eprints.eudl.eu/id/eprint/2662

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