Research Article
Business Development Towards Competitive Advantage in Solo SMEs in the Industrial Revolution Era 4.0
@INPROCEEDINGS{10.4108/eai.9-10-2020.2304784, author={Dinalestari Purbawati and Agung Budiatmo}, title={Business Development Towards Competitive Advantage in Solo SMEs in the Industrial Revolution Era 4.0}, proceedings={Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICISPE}, year={2021}, month={3}, keywords={smes competitive advantage industrial revolution 40 rbv}, doi={10.4108/eai.9-10-2020.2304784} }- Dinalestari Purbawati
Agung Budiatmo
Year: 2021
Business Development Towards Competitive Advantage in Solo SMEs in the Industrial Revolution Era 4.0
ICISPE
EAI
DOI: 10.4108/eai.9-10-2020.2304784
Abstract
Indonesia is a country with a lot of cultural diversity. One form of culture that is starting to fade at the moment is the use of traditional clothes (especially Blangkon) Solo. The purpose of this study is to identify and describe the important stages in business development and formulation of business development strategi eon Blangkon SMSs. Analyzing the internal and external environment, and planning for business development at SMEs in Solo in accordance with RBV Theory. This research was conducted at the Blangkon Solo UMKM cluster, where in one cluster there are 17 SMEs that are still active. Of the 17 SMEs, only 5 were used as key informants. From the results of the study, it can be seen that the performance of the MSME process is not so good, this can be seen from the inability of SMEs to adapt to the global market, and the financial report that are not well recorded. However, it has good fundamental resources, this can be seen from the number of skilled workers, has a stable customer group, has good relations with suppliers, and is able to provide products with good and stable quality. Going forward, companies must be able to improve on four aspects of the RBV , namely process performance, fundamental resources, enhancement capabilities and dynamic capabilities. So that it will be able to provide support for the implementation of regional development and provide an encourage for cultural recognition.