Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia

Research Article

Going Concern of Sambu Barumbun Metaphor in Mamasa Culture, West Sulawesi Indonesia

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  • @INPROCEEDINGS{10.4108/eai.4-11-2020.2304622,
        author={Natalia  Paranoan and Julianty  Julianty and Afian Dezi Sanda Sipi and Anthon  Paranoan and Nur  Eny},
        title={Going Concern of Sambu Barumbun Metaphor  in Mamasa Culture, West Sulawesi Indonesia},
        proceedings={Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia},
        publisher={EAI},
        proceedings_a={ICONEBS},
        year={2021},
        month={2},
        keywords={going concern; sambu' barumbun},
        doi={10.4108/eai.4-11-2020.2304622}
    }
    
  • Natalia Paranoan
    Julianty Julianty
    Afian Dezi Sanda Sipi
    Anthon Paranoan
    Nur Eny
    Year: 2021
    Going Concern of Sambu Barumbun Metaphor in Mamasa Culture, West Sulawesi Indonesia
    ICONEBS
    EAI
    DOI: 10.4108/eai.4-11-2020.2304622
Natalia Paranoan1,*, Julianty Julianty1, Afian Dezi Sanda Sipi1, Anthon Paranoan2, Nur Eny3
  • 1: Department of Accounting, Faculty of Economics and Business, Universitas Kristen Indonesia Paulus
  • 2: Department of IT, Faculty of Information Technology and Computer, Universitas Kristen Indonesia Paulus
  • 3: Department of Accounting, Faculty of Economics and Business, Makassar State University
*Contact email: nurenylolo@gmail.com

Abstract

This study reveals a going concern with cultural metaphors. This study aims to reveal the concept of sustainability (going concern) in the metaphor of the cultural products of Sambu 'Barumbun in Mamasa Regency, West Sulawesi, Indonesia, which still exists today. The research method in this study is a qualitative method through observation, interviews and documentation. Data obtained by interviewing four informants who know clearly the object under study. The data were analyzed using semiotic analysis, namely the study of signs, in which the meaning of each person will be different according to culture, ideology, and experience. The results of this study indicate that Sambu 'Barumbun has a going concern concept which is used when customary activities are also used as a source of income for the Mamasa community.