Development Strategy for Superior Cassava Products for MSMEs in Deli Serdang Regency

Cassava is one of the superior commodities of MSMEs in Deli Serdang. The existence of government regulation of Deli Serdang which stipulates cassava as the superior product of Deli Serdang has not maximally helped MSMEs in developing superior products of cassava as a quality processed product and failed in increasing MSMEs income. It is necessary to know how the strategy for developing superior products of MSMEs in Deli Serdang. The purpose of this research is to find aspects of internal and external environmental consist of strengths, weaknesses, opportunities and threats for the development of superior products of Deli Serdang MSMEs, which can used to improve quality and competitiveness. The approach used in this research is descriptive qualitative with the SWOT analysis. The results show that the superior cassava product development program has 8 strength factors, 10 weakness factors, only 5 opportunity factors and 5 threat factors which indicate that the development of superior cassava products has not succeeded. The findings require a strategy to increase the strength factor, overcome shortages, face threats and increase opportunities by formulating 10 strategies for developing program of superior cassava products and increasing income.