Research Article
Prospective Market Diversification for Indonesian Plantation Commodities
@INPROCEEDINGS{10.4108/eai.3-10-2020.2306589, author={Edy Rahmantyo Tarsilohadi}, title={Prospective Market Diversification for Indonesian Plantation Commodities}, proceedings={Proceedings of the 3rd Beehive International Social Innovation Conference, BISIC 2020, 3-4 October 2020, Bengkulu, Indonesia}, publisher={EAI}, proceedings_a={BISIC}, year={2021}, month={5}, keywords={competitiveness; export product dynamics; plantation commodities; rca south american market}, doi={10.4108/eai.3-10-2020.2306589} }- Edy Rahmantyo Tarsilohadi
Year: 2021
Prospective Market Diversification for Indonesian Plantation Commodities
BISIC
EAI
DOI: 10.4108/eai.3-10-2020.2306589
Abstract
Prospective market verification can bring benefits to Indonesian plantation commodities. With the assumption that there is a bad economic situation in one of the partner countries, the market diversification policy is a solution to be still absorbed by the market. This research provides a novelty, namely the study of Indonesian plantation commodities' competitiveness and development in the South American market. The South American region was chosen because the government has been aggressively cooperating with several countries included in the region in recent years. This study aimed to determine the dynamics of the competitiveness of Indonesian plantation commodities in the South American market. The method used is a descriptive analysis using secondary data from UN COMTRADE. The results showed that Indonesian plantation commodities in the South American market have high competitiveness and are prospective for continued marketing. However, there are several countries with a decreasing trend in imports. Therefore, it is necessary to research the factors that influence imports of the destination country from Indonesia.