Impact Mobile Service Quality, Switching Cost Financial, Procedural and Relational to Satisfaction and Loyalty

Ulfi, Faiq and Ariyanti, Maya (2021) Impact Mobile Service Quality, Switching Cost Financial, Procedural and Relational to Satisfaction and Loyalty. In: ICOSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.

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Abstract

Competition in the telecommunications industry in retaining and acquiring customers is very important in supporting the company's revenue. This is closely related to the churn value of the company. This study aims to investigate whether factors such as mobile service, switching costs financial, procedural & relational affect on customer satisfaction and loyalty as an indicator of service in improving company churn. This study uses data churn, number of customers, number of network services for the 2018 period from the telco company. The technique in sampling uses nonprobability -purposive sampling. The number of samples are 120 respondents. This study proves that mobile service, switching costs financially and relational positive effect. but procedural have negative effect on customer satisfaction and loyalty of telco company.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: mobile service quality switching cost satisfaction loyalty churn rate
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 26 Jul 2021 14:48
Last Modified: 26 Jul 2021 14:48
URI: https://eprints.eudl.eu/id/eprint/5058

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