Research Article
“Gratification” in Press Events through the Public Relations Practitioners and Journalists’s Perspective
@INPROCEEDINGS{10.4108/eai.1-4-2019.2287248, author={Novita Damayanti and Prasetya Yoga Santoso}, title={“Gratification” in Press Events through the Public Relations Practitioners and Journalists’s Perspective}, proceedings={International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD \& ICCOSED 2019, 1-2 April 2019, Kendari, Indonesia}, publisher={EAI}, proceedings_a={ICEASD\&ICCOSED}, year={2019}, month={9}, keywords={media relations public relations journalist code of ethics press events}, doi={10.4108/eai.1-4-2019.2287248} }- Novita Damayanti
Prasetya Yoga Santoso
Year: 2019
“Gratification” in Press Events through the Public Relations Practitioners and Journalists’s Perspective
ICEASD&ICCOSED
EAI
DOI: 10.4108/eai.1-4-2019.2287248
Abstract
This research focuses on the relationship of media relations which has various objectives to establish good relations with the media. The organizations get advantage from good publicity. In media relations, there are several press events such as press conferences, press visits, gathering press, interviews, and others. There were still some practices of giving envelopes or tipping to journalists in several press events by the organization. Furthermore, this practice breaks the rules of the code of ethics from the perspective of journalist's professional ethics and Public Relation. This study aims to find out the perspectives of PR practitioners and the journalists. Ethically, giving "envelopes" or tipping is prohibited. The journalist's code of ethics also prohibits the journalists to receive any envelopes or tipping while carrying out their duties. The scope of problem is limited to Jakarta region. The study is conducted to comprehend how gratification in media relation is comprehended through PR and journalist's perspective. This study uses a qualitative approach in case study method. Data were collected from interview and Focus Group Discuss (FGD) with several PR consultants, PR corporate, and PR government. Meanwhile, several journalists from the media will be invited to describe their point of views due to this matter.