Gender Perspective in Assessing Productivity, Quality, and Innovation as Sustainability Factors In Embroidery Business in Tasikmalaya, West Java

Along with the development of creative economy, the Tasik embroidery business has the potential to be empowered as a regional superior. The study is viewed from the aspects of raw materials, investment in computer machines, the availability of bank cooperation and assistance from Cooperatives, Industry and Trade Department (KOPERINDAG). In Tasikmalaya, this sector is able to produce performance. To maintain the sustainability of the embroidery business, three aspects are examined: Productivity, Quality, and Innovation. These three aspects are perceived by embroidery craftsmen gender perspective (female vs male craftsmen), The purpose of the research is to identify the differences in craftsman perceptions of items that represent three aspects of performance appraisal, namely: productivity, quality, and innovation based on the three profiles of the above craftsmen. Then the difference test was carried out with an analysis tool using Kruskal-Wallis non parametric statistics. The results showed that all research hypotheses were not rejected. It means there is no difference of opinion from the gender in assessing aspects of productivity, quality, and innovation. So that the results of the study can become information for Koperindag Office in Tasikmalaya especially in the process of mentoring embroidery craftsmen. The assistance is related to the provision of training, credit, exhibition, or other cooperation facilities.