Radio Frequency Identification (RFID) Aplication Analysis on E-Toll in Indonesia

Hidayat, Rachmad and Akhmad, Sabarudin (2019) Radio Frequency Identification (RFID) Aplication Analysis on E-Toll in Indonesia. In: ICASI 2019, 18 July 2019, Banda Aceh, Indonesia.

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Abstract

This study researched the application of RFID applications to e-toll. This study analyzed the effect of perceived usefulness, brand image, and perceived risk to purchase decision either directly or indirectly with customer perceived value mediated. This research used Structural Equation Model (SEM) method. The results showed that there was significant influence perceived usefulness to purchase decision directly or mediated by customer perceived value. The effect of brand image on purchase decision directly was non-significant but significant if customer perceived value mediated. There was a significant direct influence perceived risk to purchase decision but non-significant if mediated by customer perceived value. Managerial implication of RFID application on e-toll was customer got easy of transaction, customer did not need to carry money while transaction and customer did not have long queue when did the transaction at toll gate.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: perceived usefulness brand image perceived risk customer perceived value purchase decision
Subjects: T Technology > T Technology (General)
Depositing User: EAI Editor IV
Date Deposited: 10 Sep 2021 13:46
Last Modified: 10 Sep 2021 13:46
URI: https://eprints.eudl.eu/id/eprint/6680

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