Research Article
Pragmatic Speech in Electronic Media Advertisement
@INPROCEEDINGS{10.4108/eai.13-8-2019.2290208, author={Riris Tiani and Astri A. Allien}, title={Pragmatic Speech in Electronic Media Advertisement}, proceedings={Proceedings of the First International Conference on Culture, Literature, Language Maintenance and Shift, CL-LAMAS 2019, 13 August 2019, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={CL-LAMAS}, year={2019}, month={12}, keywords={speech; pragmatic; advertisement; media}, doi={10.4108/eai.13-8-2019.2290208} }- Riris Tiani
Astri A. Allien
Year: 2019
Pragmatic Speech in Electronic Media Advertisement
CL-LAMAS
EAI
DOI: 10.4108/eai.13-8-2019.2290208
Abstract
This research aims to examine the speech strategy found in media advertisement. The speech applied is using pragmatic theory. Method used is qualitative descriptive method. The data collecting uses listening note taking method. The data collected will be classified then continued by descripting the speech’s type and function. Advertisement is one of media promotion for a product and has an sigificant rule in increasing the production income. A product or service can be introduced to public by advertisement, so that everyone will be aware of the offered product or service. In this research analysis, there are many types of speech found in some advertisements. The speech made to grab people’s interest by inserting attractive sentences. The promotion strategy in advertisement mostly are using locuitonary, illocution and perlocutionary act.