The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia

Research Article

Negative Campaigns: The Cause of National Disintegration

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  • @INPROCEEDINGS{10.4108/eai.10-9-2019.2289353,
        author={Ratna  Herawati and Novira Maharani Sukma},
        title={Negative Campaigns: The Cause of National Disintegration},
        proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICIDS},
        year={2019},
        month={11},
        keywords={national integration negative campaigns presidential election},
        doi={10.4108/eai.10-9-2019.2289353}
    }
    
  • Ratna Herawati
    Novira Maharani Sukma
    Year: 2019
    Negative Campaigns: The Cause of National Disintegration
    ICIDS
    EAI
    DOI: 10.4108/eai.10-9-2019.2289353
Ratna Herawati1,*, Novira Maharani Sukma1
  • 1: Law Faculty of Diponegoro University, Indonesia
*Contact email: ratna_h27@yahoo.com

Abstract

The 2019 Indonesia's presidential election is a critical period for the democracy in Indonesia. The event gives people chances to participate in national democracy by voting their desired candidate actively. To gain votes, the candidates conducted a campaign to introduce themselves and promote their vision. There are many ways in the presidential campaign, including dialogues, face-to-face interaction, and direct political education to the public. However, in the last election, there were many cases of negative campaigns from both candidates, which delivers negative and provocative messages affecting the candidates and society. Reports also proved that the campaign included profanity.