Power Representation in Cigarette Ads Djarum 76 Election Series

Sina S, Altinoga and Budi, Setyo and Adib, Ahmad (2019) Power Representation in Cigarette Ads Djarum 76 Election Series. In: SEWORD FRESSH 2019, 27 April 2019, Surakarta, Central Java, Indonesia.

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Abstract

In Indonesia in 2019 is the year of the Democratic Party a lot of advertising that themed the elections one of Djarum's ad 76 election version in the advertisement describe how an advertisement not only works for manufacturers to introduce A product to the consumers, but thinking about a new function as ads that have the power of social criticism by using humor satire as aired in the ad version Djarum 76 elections. This research was conducted by the method of semiotic analysis to explain the meaning or symbol contained in the ad Djarum 76 Version election. In this study it was found that ads created by Djarum 76 has Other Functions power of social criticism as well as benefits for the advertising of tobacco products Djarum another, and in this ad many functions mark must be interpreted in this case meets the theory of semiotic analysis of Roland Barthes by using theory representation of Stuart Hall.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: advertising communication djarum 76 power representation
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 16 Dec 2021 10:33
Last Modified: 16 Dec 2021 10:33
URI: https://eprints.eudl.eu/id/eprint/8935

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