Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia

Research Article

The Strategies Competitiveness for Yogyakarta Tourism Industry

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  • @INPROCEEDINGS{10.4108/eai.17-7-2019.2302899,
        author={Jumadi  Jumadi and Cahya Purnama Asri and Bahri  Bahri},
        title={The Strategies Competitiveness for Yogyakarta Tourism Industry},
        proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSTIAMI},
        year={2021},
        month={1},
        keywords={tourism strategy tourism set priorities strategy competitiveness situation analysis (tows) tourist attractions such as art performances},
        doi={10.4108/eai.17-7-2019.2302899}
    }
    
  • Jumadi Jumadi
    Cahya Purnama Asri
    Bahri Bahri
    Year: 2021
    The Strategies Competitiveness for Yogyakarta Tourism Industry
    ICSTIAMI
    EAI
    DOI: 10.4108/eai.17-7-2019.2302899
Jumadi Jumadi1,*, Cahya Purnama Asri2, Bahri Bahri2
  • 1: Department Management Economics Faculty of Widya Mataram University
  • 2: Department Entrepreneurship Economics Faculty of Widya Mataram University
*Contact email: jumadi@widyamataram.ac.id

Abstract

Yogyakarta is the second wonderful destination in Indonesia after Bali, aim to this paper to Kwon Yogyakarta Tourism Strategies. This paper aims to contribute to the tourism industry in Yogyakarta. The methodology used is the Attractiveness-Competitiveness Matrix. This model is expected to be used in helping make policies to determine the priority scale of tourism development in Yogyakarta. The manuscript presents a matrix, describes how the matrix is used to help Tourism prioritize the Strategy. Based on the SWOT Matrix studied, an alternative strategy was formulated in the Yogyakarta tourism industry are: Branding Yogyakarta tourism destination, Satisfaction tourism strategy, tourism-based heritage, and culture, building the optimization of promotion with government support, human and technology development, developing public transportation and safety facilities of tourism, the complete package of several facilities options and development tourist attractions such as art performances.