Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia

Research Article

The Influence of Traditional Markets and Modern Markets Growth on the Performance of the Retail Business Sector

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  • @INPROCEEDINGS{10.4108/eai.30-10-2021.2315824,
        author={Sri Iswati and Pudji Astuty and Yolanda Yolanda},
        title={The Influence of Traditional Markets and Modern Markets Growth on the Performance of the Retail Business Sector},
        proceedings={Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2022},
        month={1},
        keywords={traditional market; modern market; retail performance},
        doi={10.4108/eai.30-10-2021.2315824}
    }
    
  • Sri Iswati
    Pudji Astuty
    Yolanda Yolanda
    Year: 2022
    The Influence of Traditional Markets and Modern Markets Growth on the Performance of the Retail Business Sector
    MIC
    EAI
    DOI: 10.4108/eai.30-10-2021.2315824
Sri Iswati1,*, Pudji Astuty1, Yolanda Yolanda1
  • 1: Universitas Borobudur, Jakarta, Indonesia
*Contact email: iswati.ssri@gmail.com

Abstract

This research aims to determine how far the response of retail performance is associated with indicators of the number of workers on the growth of traditional markets and modern markets, related to turnover of goods and selling prices of goods. The method used in this research is quantitative with the operationalization of the growth variable in the modern market and traditional market (X) on the performance variable (Y). The results obtained from this study are that the sales turnover of conventional and modern markets significantly experienced a significant difference in retail performance compared to the growth of the two markets experienced a very substantial difference.