Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia

Research Article

Exploring Socio-Cultural Factors that Affect the Potential to Start a Business: In Case Indonesia University Students

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  • @INPROCEEDINGS{10.4108/eai.30-10-2021.2315786,
        author={Irfan Sophan Himawan and Astri Dwi Andriani and Herlina Herlina},
        title={Exploring Socio-Cultural Factors that Affect the Potential to Start a Business: In Case Indonesia University Students},
        proceedings={Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2022},
        month={1},
        keywords={residential factors; family expectation; community attitude; potential to start a business},
        doi={10.4108/eai.30-10-2021.2315786}
    }
    
  • Irfan Sophan Himawan
    Astri Dwi Andriani
    Herlina Herlina
    Year: 2022
    Exploring Socio-Cultural Factors that Affect the Potential to Start a Business: In Case Indonesia University Students
    MIC
    EAI
    DOI: 10.4108/eai.30-10-2021.2315786
Irfan Sophan Himawan1,*, Astri Dwi Andriani2, Herlina Herlina3
  • 1: Universiti Teknologi Mara, Malaysia
  • 2: Universitas Putra Indonesia, West Java, Indonesia
  • 3: Universitas Mandiri, West Java, Indonesia
*Contact email: Irfan.sophan@gmail.com

Abstract

The results showed that the potential to open new businesses for students was significantly influenced by factors such as residential factors, family expectations, and community attitudes. It was found that the decision to pursue a career was strongly influenced by the family and society in general. It is hoped that there will be collaboration between universities, communities, and business practitioners to increase student interest so that they start opening businesses. The combination of theory and practice is very much needed in order to increase the capacity of human resources for regional and even national economic growth.