Marketing Strategy of Traditional Cake of Mandar (Kue Kasippi) at CV  Devadata 59 Polewali Mandar

Lina mariana; M. S

Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia

Research Article

Marketing Strategy of Traditional Cake of Mandar (Kue Kasippi) at CV Devadata 59 Polewali Mandar

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.30-10-2021.2315857,
    author={Lina mariana and M. Dakhri S},
    title={Marketing Strategy of Traditional Cake of Mandar (Kue Kasippi) at CV  Devadata 59 Polewali Mandar},
    proceedings={Proceedings of the First Multidiscipline International Conference, MIC 2021, October 30 2021, Jakarta, Indonesia},
    publisher={EAI},
    proceedings_a={MIC},
    year={2022},
    month={1},
    keywords={marketing; strategy of product},
    doi={10.4108/eai.30-10-2021.2315857}
}

Lina mariana
M. Dakhri S
Year: 2022
Marketing Strategy of Traditional Cake of Mandar (Kue Kasippi) at CV Devadata 59 Polewali Mandar
MIC
EAI
DOI: 10.4108/eai.30-10-2021.2315857

Lina mariana¹^,*, M. Dakhri S¹

1: Politeknik LP3I Makassar, jl. Sultan Alauddin No 250 Makassar

*Contact email: linamariana5390@gmail.com

Abstract

The aims to determine what marketing strategy is most appropriate to be applied to a food product called kasippi cake. The type of research used is descriptive qualitative which described the results of observations and interviewed through field studies with Owner CV Devadata 59. This research conducted from February to May 2021. The results showed that the marketing strategy in increasing profit turnover at CV Devadata 59. 1. online marketing strategy through social media, 2. direct marketing strategy, namely through promotion through collaboration with regional passenger drivers.

Keywords: marketing; strategy of product

Published: 2022-01-08
Publisher: EAI

: http://dx.doi.org/10.4108/eai.30-10-2021.2315857