Measuring a Crowdfunding Intention during Covid-19 Pandemic using Planned Behavior Approach

Putra, Purnama and Sawarjuwono, Tjiptohadi and Tirtajaya, Mas Deden (2021) Measuring a Crowdfunding Intention during Covid-19 Pandemic using Planned Behavior Approach. In: BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.

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Since March to early October 2020 covid-19 (Corona Virus Disease) has caused global outbreaks by infecting 33,842,281 people and 1,010,634 deaths. Covid-19 has become a pandemic that has resulted in casualties and has had a multi-dimensional impact, even though, there are crowdfunding movements as a form of social care. This study aims to analyze what factors influence people’s intention in crowdfunding movement for solidarity in pandemic era using Planned Behavior Theory Data were obtained from 250 respondents who were samples of DKI Jakarta residents by purposive sampling using Google form and then processed using SPSS software with multiple regression models. The results of data processing show that the factors based on Planned Behavior, namely: attitudes, subjective norms and perceptions of behavior control simultaneously have a significant positive effect on the increasing intention of the Bekasi city community in the crowdfunding movement. The results of this study are expected to be able to encourage the government and social institutions to optimize the factors that encourage people’s intention to do crowdfunding as a form of solidarity with better management, not only incidental movement.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: crowdfunding pandemic intention behavior
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 20 Apr 2022 13:17
Last Modified: 20 Apr 2022 13:17

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