Research Article
The Effect of Salesforces Satisfaction on the Mainstay Farmer Partner Performance in East Java
@INPROCEEDINGS{10.4108/eai.18-11-2020.2311718, author={Herry Kristanto}, title={The Effect of Salesforces Satisfaction on the Mainstay Farmer Partner Performance in East Java}, proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={BIS-HSS}, year={2021}, month={9}, keywords={salesforces satisfaction performance mainstay farmer partner}, doi={10.4108/eai.18-11-2020.2311718} }- Herry Kristanto
Year: 2021
The Effect of Salesforces Satisfaction on the Mainstay Farmer Partner Performance in East Java
BIS-HSS
EAI
DOI: 10.4108/eai.18-11-2020.2311718
Abstract
The performance of the salesforces of the mainstay farmer partners is not yet high. The level of technology adoption has not been maximal. Productivity is still low. Sales growth and profitability have not been significant in the last five years. This is thought to be related to salesforces satisfaction. Thus, this study aims to examine the effect of salesforces satisfaction on the performance of mainstay farmer partners in East Java. The study is conducted using quantitative methods. The analysis unit is the mainstay farmer partner in East Java. Data is collected in 2020. PLS is used to test the hypothesis. The result showed that salesforces satisfaction has an effect on the performance of the mainstay farmer partners. The job description is an aspect that has a more dominant influence than remuneration and career in improving the performance of mainstay farmer partners in East Java. The results of this study have implications for companies associated with mainstay farmer partners that to improve the performance of mainstay farmer partners, it is necessary to increase salesforces satisfaction, especially in terms of the job description.