Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather

Andansari, Dita and Keliwar, Said and Pristanti, Heldina (2021) Kansei Factor in Developing Design of Women’s Bag Materials of Combination of Doyo Woven Fabric and Genuine Leather. In: BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia.

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Abstract

East Kalimantan Typical Handicraft is one of the fields that has a major contribution in improving the regional economy. However, there are not much product developments have been carried out by the UKM Crafts in East Kalimantan. Meanwhile, special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs. The methodology used in this research was factor analysis is part of kansei engineering. From the research, it can be concluded that factors that influence people's preferences in choosing bags made of doyo woven fabric and genuine leather were the main factors: Emotional Appeal and Design with a variance of 29.003%, color factor with a variance of 16.624 %, design details factor with a variance of 11.864% and material factor with a variance of 9.728%.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: bag factor doyo woven fabric genuine leather east kalimantan
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 20 Apr 2022 13:35
Last Modified: 20 Apr 2022 13:35
URI: https://eprints.eudl.eu/id/eprint/10617

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