Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia

Research Article

The Mediating Role of Purchase Intention Toward Purchase Decision of Xiaomi Mobile

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  • @INPROCEEDINGS{10.4108/eai.18-11-2020.2311687,
        author={Amiril  Azizah and Muhammad  Kiswanto and Armini  Ningsih and Uswatun  Hasanah},
        title={The Mediating Role of Purchase Intention Toward Purchase Decision of Xiaomi Mobile},
        proceedings={Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={BIS-HSS},
        year={2021},
        month={9},
        keywords={perceived value price brand image country of origin purchase intention purchase intention},
        doi={10.4108/eai.18-11-2020.2311687}
    }
    
  • Amiril Azizah
    Muhammad Kiswanto
    Armini Ningsih
    Uswatun Hasanah
    Year: 2021
    The Mediating Role of Purchase Intention Toward Purchase Decision of Xiaomi Mobile
    BIS-HSS
    EAI
    DOI: 10.4108/eai.18-11-2020.2311687
Amiril Azizah1,*, Muhammad Kiswanto1, Armini Ningsih1, Uswatun Hasanah1
  • 1: Department of Business Administration, Polytechnic State of Samarinda
*Contact email: amirilazizah@polnes.ac.id

Abstract

The purpose of this study is to analyze and prove the effect of Perceived Value on Purchase Intention on Xiaomi Mobile.The data were obtained from 145 Xiaomi mobile users in Indonesia. This research uses the sampling technique of Accidental Sampling. Data from respondents were tabulated and tested using statistical methods. Data has been tested for their level of validity and reliability. Results of the test instruments of the research questions were declared valid and reliable. Based on the results that have been done, it can be concluded that Perceived Value, country of origin, product quality, have a significant effect on Purchase Intention on Xioami Mobile. Meanwhile, price and product quality have no significant effect on purchase intention on Xiaomi Mobile. Perceived value has no significant impact on the purchase decision on Xiaomi mobile. Price, country of origin, and product quality have the significant impact on purchase decision on Xiaomi mobile.