Research Article
Communication Network in Narrow Land Agricultural Modernization
@INPROCEEDINGS{10.4108/eai.19-10-2021.2316733, author={Sigit Surahman}, title={Communication Network in Narrow Land Agricultural Modernization}, proceedings={Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={LIONG}, year={2022}, month={3}, keywords={communication network; food security; achievement motivation; women farmer group}, doi={10.4108/eai.19-10-2021.2316733} }- Sigit Surahman
Year: 2022
Communication Network in Narrow Land Agricultural Modernization
LIONG
EAI
DOI: 10.4108/eai.19-10-2021.2316733
Abstract
Population density and property expansion in Serang City have resulted in the narrowing of agricultural land. This has triggered the formation of narrow land agriculture for food security in Serang City, Banten Province, Indonesia. The Women Farmers Group is one way to strengthen food security, especially when the Covid-19 pandemic hit since the beginning of 2020. This study seeks to find out how KWT is formed and the process through communication actions. 1) How is KWT Annisa able to change traditional lifestyles into modern ones during the Covid-19 pandemic?, 2) What is the role of this individual vocal in forming a group of women farmers in the Serang Hijau housing complex, Serang City, Banten Indonesia during the Covid-19 pandemic?, 3) How can the communication network formed by the KWT be a means of spreading the dream of a clean and healthy life by adding the value of a modern cultural mentality during the Covid-19 pandemic? The theory of communication networks is the basis for knowing the act of communication. This study uses a case study method with a qualitative descriptive approach to analyze and present the research results. Data were obtained from interviews, observations, and agricultural land data from the Central Statistics Agency of Banten Province. The results showed that the communication network in KWT tends to be centred on vocal opinion leaders who are able to motivate achievement in the use of narrow land agriculture.