Research Article
Public Relations (PR) Management CV. Biomasber Wawotobi to Maintain Company Image
@INPROCEEDINGS{10.4108/eai.19-10-2021.2316726, author={La Ode Herman and La Tarifu and Faturachman Alputra Sudirman and Fera Tri Susilawaty}, title={Public Relations (PR) Management CV. Biomasber Wawotobi to Maintain Company Image}, proceedings={Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={LIONG}, year={2022}, month={3}, keywords={public relations management company image}, doi={10.4108/eai.19-10-2021.2316726} }- La Ode Herman
La Tarifu
Faturachman Alputra Sudirman
Fera Tri Susilawaty
Year: 2022
Public Relations (PR) Management CV. Biomasber Wawotobi to Maintain Company Image
LIONG
EAI
DOI: 10.4108/eai.19-10-2021.2316726
Abstract
This study aims to analyze the management carried out by the Public Relations (PR) CV. Biomasber and the impact of the implementation of the management model carried out by the Public Relations (PR) CV. Biomasber in order to maintain company image. This research is qualitative research with a survey method of the Public Relations (PR) CV. Biomasber in order to maintain the company's image among the consumer society. Data collection techniques in this study consist of observation, documentation, and interviews. The results showed that the management carried out by the Public Relations (PR) CV. Biomasber in order to maintain the company's image, namely with the following strategic steps: (1) fact-finding (searching for data and facts) on problems faced by the company; (2) formulation of action plans based on data and facts; (3) communication/action based on data and facts; and (4) evaluation. The entire managerial process is carried out with a communicative approach in promotional activities and product marketing of CV. Biomasber. The impact obtained from the implementation of communication management Public Relations (PR) CV. Biomasber is a positive image of the consumer community as seen from an increase in marketing and sales of company products.