Legal Protection of Consumer Personal Data in E-Commerce Transactions During the Covid-19 Pandemic

The rapid development of globalization has contributed to the acceleration of advances in information technology along with the Covid-19 Pandemic which changed people's habits to reduce physical contact and conduct online activities, one of which is by shopping through several e-commerce platforms. There is a need for legal protection of consumer personal data as an effort to prevent leakage and misuse of consumer personal data. This research was conducted using the juridical-normative legal research method with literature study. The results of the study show that the protection of consumer personal data has been regulated in the Government Regulation of the Republic of Indonesia Number 80 of 2019 concerning Trade Through Electronic Systems, and misuse of consumer personal data is a violation of consumer rights, so it is necessary to have a terms and conditions applied to every e-commerce transactions to protect consumer personal data, and government supervision is needed to ensure that the management of consumer personal data is used only for transaction purposes. Keywords: E-Commerce Transactions, Legal Protection, Consumer Personal Data.