Research Article
Green Aesthetic Approach for Upcycling Packaging Products
@INPROCEEDINGS{10.4108/eai.24-8-2021.2315274, author={Zou Shasha and Rahinah Ibrahim}, title={Green Aesthetic Approach for Upcycling Packaging Products}, proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia}, publisher={EAI}, proceedings_a={DESIGN-DECODED}, year={2022}, month={3}, keywords={unique packaging green packaging green aesthetic preferences upcycling package design}, doi={10.4108/eai.24-8-2021.2315274} }- Zou Shasha
Rahinah Ibrahim
Year: 2022
Green Aesthetic Approach for Upcycling Packaging Products
DESIGN-DECODED
EAI
DOI: 10.4108/eai.24-8-2021.2315274
Abstract
There is a need for unique packaging designs using a green packaging approach which would help encourage multiple usages. In order to reuse an up-cycled packaging product, the up-cycled packaging design must meet the users’ aesthetic preferences. This paper attempts to document the key green aesthetics fundamentals for upgrading recycled packaging products. The purpose is in merging the green packaging concept with a suitable user's aesthetic, thus, formulating the unique packaging transformation. This paper presents the initial study that is based on a selection of literature reviews in order to capture the influencing factors that designers could consider in guiding unique packaging approaches; it describes the results of the literature survey on unique packaging, user aesthetics, appropriate aesthetics, and the current concepts of green packaging. This research proposes that applying innovative design concepts for green packaging and combining green aesthetic requirements for customers could encourage acceptance among the customers in the upgrading and transformation of unique packaging. The results of this study are recommended for the future development of a green aesthetics approach for a green product packaging process. The proposed approach is expected to guide designers to embrace up-cycling techniques, thereby contributing in reducing waste in the post fabrication life cycle.