Research Article
The ‘Action Process’ Framework for Strategic Design Approach Among Bumiputera SME Furniture Manufacturers
@INPROCEEDINGS{10.4108/eai.24-8-2021.2315173, author={Nur Syazana Osman and Khairul Aidil Azlin Abd Rahman}, title={The ‘Action Process’ Framework for Strategic Design Approach Among Bumiputera SME Furniture Manufacturers}, proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia}, publisher={EAI}, proceedings_a={DESIGN-DECODED}, year={2022}, month={3}, keywords={action process strategic design management bumiputera sme furniture manufacturers}, doi={10.4108/eai.24-8-2021.2315173} }- Nur Syazana Osman
Khairul Aidil Azlin Abd Rahman
Year: 2022
The ‘Action Process’ Framework for Strategic Design Approach Among Bumiputera SME Furniture Manufacturers
DESIGN-DECODED
EAI
DOI: 10.4108/eai.24-8-2021.2315173
Abstract
Currently the Bumiputera Small and Medium Enterprises (SME) furniture manufacturers are facing obstacles in terms of design fundamentals and manufacturing innovation. However, there is a strong understanding of the importance of enhancing product performance within the furniture industry. In response to this challenge, the 'Action Phase' framework was developed in this study to strengthen the efficiency and effectiveness of the product innovation operation together with commercialisation among Bumiputera SME furniture manufacturers. This study developed a structured methodological approach to strategic product development based on the systematic exploitation of the creative process and capabilities of a wide-ranging network of employees. It established cost-effective and successful commercialisation through an integrated production-driven innovation road-mapping phase. Thus, a greater understanding of the system application in real-life settings was achieved through a comprehensive analysis by implementing case scenarios. Consequently, the 'Action Process' framework was established for assessing the performance of product development process models through the implementation and typology for considerations influencing implementation.