Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315050,
        author={Wan Zamani  Wan Zakaria and Sharkawi  Che Din and Nurfadilah  Kamaruddin and Roslaili  Anuar and Nik Nor Azidah  Nik Aziz and Khairul Zikri  Abdullah and Abdul Hakkam Hafiz  Abdain and Mohd Fazli  Othman},
        title={The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={digital portfolio graphic design skill online advertisement employability},
        doi={10.4108/eai.24-8-2021.2315050}
    }
    
  • Wan Zamani Wan Zakaria
    Sharkawi Che Din
    Nurfadilah Kamaruddin
    Roslaili Anuar
    Nik Nor Azidah Nik Aziz
    Khairul Zikri Abdullah
    Abdul Hakkam Hafiz Abdain
    Mohd Fazli Othman
    Year: 2022
    The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315050
Wan Zamani Wan Zakaria1,*, Sharkawi Che Din1, Nurfadilah Kamaruddin1, Roslaili Anuar2, Nik Nor Azidah Nik Aziz1, Khairul Zikri Abdullah1, Abdul Hakkam Hafiz Abdain1, Mohd Fazli Othman1
  • 1: Faculty of Art and Design, Universiti Teknologi MARA, Shah Alam
  • 2: Faculty of Education, Universiti Teknologi MARA, Puncak Alam
*Contact email: wanzfssr@uitm.edu.my

Abstract

The main purpose of this study is to identify the value of a digital portfolio in placing graphic design graduates for relevant matches of skills requirement expectations from online advertisements. A total of 30 job advertisements posted on the Facebook social media platform were analysed in a cross-examination of the hiring process. The skillset outline in the advertisements for a job position consists of what graduates are expected to; a) deliver, b) to know, c) to have – in preparing the graduates digital portfolio and identifying current employability skills that are valuable in the organizations’ decision making. These findings are useful for the Graphic Design graduates towards meeting the employers’ expectations. The result indicates that almost all the preferences posted in hiring potential candidates require necessary digital technical skill and expertise thus necessitate the training to equip them for authentic task.