Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

Iceberg© Online: Applying Physical Creativity Integration Tool into Online Studios

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315260,
    author={Saiful Hasley Ramli and Mohd Shahrizal Dolah and Raja Azmeer Raja Effendi and Fu Chen Yen and Chao Yang and Yi-Chi Fu},
    title={Iceberg© Online: Applying Physical Creativity Integration Tool into Online Studios},
    proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
    publisher={EAI},
    proceedings_a={DESIGN-DECODED},
    year={2022},
    month={3},
    keywords={design direction design thinking online studio collective creativity google jamboard},
    doi={10.4108/eai.24-8-2021.2315260}
}
  • Saiful Hasley Ramli
    Mohd Shahrizal Dolah
    Raja Azmeer Raja Effendi
    Fu Chen Yen
    Chao Yang
    Yi-Chi Fu
    Year: 2022
    Iceberg© Online: Applying Physical Creativity Integration Tool into Online Studios
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315260
Saiful Hasley Ramli1,*, Mohd Shahrizal Dolah1, Raja Azmeer Raja Effendi1, Fu Chen Yen2, Chao Yang3, Yi-Chi Fu4
  • 1: Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia
  • 2: Department of Media Design, Tatung University
  • 3: Department of Industrial Design, Tatung University
  • 4: Graduate Institute of Design Science, Tatung University
*Contact email: shr@upm.edu.my

Abstract

Distance learning was not a common phenomenon in design education. However, the Covid-19 pandemic has forced to shift from physical learning to online distance learning. This has resulted in a challenge to train students to develop design direction for their projects. This article discusses the initial investigation for the effectiveness of Iceberg adaptation to online studio in developing design direction. Google Jamboard was used as the workshop’s platform to support the adapted method. Online questionnaires were employed to elilcit students’ feedback and the quantitative data were supported with the coordinator’s observation. This study identified that most students found that the method was beneficial for design direction in the group setting. However, physical interaction is preferable as it is challenging to understand the procedure online. These responses were crucial for the researcher as the Iceberg method will be developed to suit multiple situations.

Keywords
design direction design thinking online studio collective creativity google jamboard
Published
2022-03-25
Publisher
EAI
http://dx.doi.org/10.4108/eai.24-8-2021.2315260
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