Research Article
The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis
@INPROCEEDINGS{10.4108/eai.14-11-2020.2310244, author={Fahrur Rozi and Lulu April Farida and Sulasmianti Samir and Intan Permata Hapsari and Azidan Bin Jabar}, title={The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis}, proceedings={Proceedings of the 9th UNNES Virtual International Conference on English Language Teaching, Literature, and Translation, ELTLT 2020, 14-15 November 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ELTLT}, year={2021}, month={11}, keywords={interpretation billboards semiotic analysis}, doi={10.4108/eai.14-11-2020.2310244} }- Fahrur Rozi
Lulu April Farida
Sulasmianti Samir
Intan Permata Hapsari
Azidan Bin Jabar
Year: 2021
The Interpretation of Billboards Used in Indonesia And Malaysia: A Semiotic Analysis
ELTLT
EAI
DOI: 10.4108/eai.14-11-2020.2310244
Abstract
This study aimed to interpret billboards used in Malaysia and Indonesia. The method of this study was a qualitative research approach. The objects in this research were billboards that used in Malaysia and Indonesia. The techniques of collecting data were observation and documentation. The data were analysed by using Roland Barthes semiology in order to analyse the signifier and signified of billboards implemented in Malaysia and Indonesia and then to find the meaning of denotation and connotation signs. The result of this study shows that billboards used in Malaysia and Indonesia have some similarities and differences. The similarities and differences can be seen from languages, contents, colours, models, media, designs, and places of billboards.