Research Article
The Use of Slang on The Headlines of Live Streaming E-Commerce
@INPROCEEDINGS{10.4108/eai.28-10-2020.2315326, author={Yulian Dinihari and Nur Indah Sari and Dian Nazelliana}, title={The Use of Slang on The Headlines of Live Streaming E-Commerce}, proceedings={Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={KIBAR}, year={2022}, month={2}, keywords={prokem language headlines e-commerce}, doi={10.4108/eai.28-10-2020.2315326} }- Yulian Dinihari
Nur Indah Sari
Dian Nazelliana
Year: 2022
The Use of Slang on The Headlines of Live Streaming E-Commerce
KIBAR
EAI
DOI: 10.4108/eai.28-10-2020.2315326
Abstract
This study aimed to determine the use of slang in the title of live streaming electronic commerce. The research method used was descriptive qualitative. The data used was written data that comes from the titles uploaded by online stores when they trade directly on social media. Data was sourced from electronic commerce Shopee and Facebook. There were 21 online shops that had titles using slang. This research resulted in 25 findings of slang language in the title, consisting of 3 slang terms on Facebook, and 22 slang terms on Shopee. The use of slang in the title of live streaming electronic commerce was closely related to abbreviations and acronyms and changes in phonological structure.
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