Research Article
Utilizing Micro, Small and Medium Enterprises Business Applications and Communication in Digital Technology in The Time of Covid 19
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316235, author={Hardini Ariningrum and Indah Lia Puspita}, title={Utilizing Micro, Small and Medium Enterprises Business Applications and Communication in Digital Technology in The Time of Covid 19}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={covid pandemic digital micro small and medium enterprises and communication}, doi={10.4108/eai.7-10-2021.2316235} }- Hardini Ariningrum
Indah Lia Puspita
Year: 2022
Utilizing Micro, Small and Medium Enterprises Business Applications and Communication in Digital Technology in The Time of Covid 19
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316235
Abstract
The study to analyze about impact of the era pandemic on micro and macro a company business in Indonesia. In general this study using descriptive qualitative method. The business world is changing since pandemic era seen by turnover from micro, small and medium enterprises has decreased significantly. Some of the most affected the business word are accommodation, tourism, food and beverage providers, big party or retail trade, motorcycle repair, transportation and trade. Most small, medium and micro-businesses are unable to thrive and many people end up going bankrupt. Therefore, micro, small and medium enterprises actors have changed their sales strategy through a digital plan. Digital solutions are based on the use of marketplaces (middlemen) and the use of social networks as marketing techniques. Therefore, the plan to develop digital micro, small and medium enterprises can be an alternative to saving business actors during the Covid-19 pandemic.