Research Article
Communications of Innovation for Supporting Farmer Empowerment and Productivity in The Digital Era
@INPROCEEDINGS{10.4108/eai.30-5-2022.174086, author={Leonard Dharmawan and Pudji Muljono and Dwi Retno Hapsari and Bagus Priyo Purwanto}, title={Communications of Innovation for Supporting Farmer Empowerment and Productivity in The Digital Era}, proceedings={Proceedings of the 2nd International Conference on Rural Socio-Economic Transformation: Agrarian, Ecology, Communication and Community Development Perspectives, RUSET 2021, 14-15 September 2021, Bogor, West Java, Indonesia}, publisher={EAI}, proceedings_a={RUSET}, year={2022}, month={5}, keywords={communication of innovation digital communication farmer empowerment farmer productivity}, doi={10.4108/eai.30-5-2022.174086} }- Leonard Dharmawan
Pudji Muljono
Dwi Retno Hapsari
Bagus Priyo Purwanto
Year: 2022
Communications of Innovation for Supporting Farmer Empowerment and Productivity in The Digital Era
RUSET
EAI
DOI: 10.4108/eai.30-5-2022.174086
Abstract
Food crisis has become the nation's severe problem due to a significant decrease in rice production. This decline was thought to be closely related to empowerment and farmers' access to innovation communication, especially with digital communication technology in agriculture. So we aimed to analyze the determinants of productivity levels and design a digital innovation communication strategy to increase farmer empowerment and productivity. We used a survey to extract qualitative information from related sources. The results showed that the level of farmer empowerment directly influenced farmer productivity and indirectly influenced positively by the use of innovation communication technology (ICT), individual characteristics, farmer innovative activities, and vice versa, indirectly negatively influenced by environmental support. The role of digital ICT was significant in increasing farmer empowerment and productivity. Environmental support has a negative effect on farmer empowerment, meaning that dominance in the intervention of farmers leads to dependency or helplessness.