Research Article
Form And Anatomy of The Branding Outlet Agreement (Cooperation between PT. Surya Madistrindo and Legita Café)
@INPROCEEDINGS{10.4108/eai.1-7-2020.2303668, author={Tri Andari Dahlan}, title={Form And Anatomy of The Branding Outlet Agreement (Cooperation between PT. Surya Madistrindo and Legita Caf\^{e})}, proceedings={Proceedings of the 3rd International Conference on Indonesian Legal Studies, ICILS 2020, July 1st 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICILS}, year={2021}, month={1}, keywords={agreement forms anatomy branding outlet}, doi={10.4108/eai.1-7-2020.2303668} }- Tri Andari Dahlan
Year: 2021
Form And Anatomy of The Branding Outlet Agreement (Cooperation between PT. Surya Madistrindo and Legita Café)
ICILS
EAI
DOI: 10.4108/eai.1-7-2020.2303668
Abstract
Branding is a marketing strategy tool for industrial companies. Doing branding, means companies need cooperation with other parties. PT. Surya Madistrindo carries out cooperation in the form of a branding outlet agreement with Legita Café, this agreement was made and signed on 27 July 2018 and ends on 10 November 2019 . In the implementation, the branding outlet agreement between PT. Surya Madistrindo did not run smoothly due to the lack of good draft agreements both anatomically and substance hence the contents of the agreement were unclear and multiple interpretations. The Legita Café is also not careful in making and studying agreements so that the achievements carried out by Legita Café include the implementation of imperfect achievements so that the Legita Café is categorized as having done a default.