Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee

This research has discussed the relationship between switching-costs, company image, product quality, customer satisfaction, and loyalty. This research has modified the research of Xhema J et.al (2018), namely by adding satisfaction variables and using Structural Equation Model-Partial Least Square. Also, this research uses a case study e-commerce shopee. This research has found a relationship between product quality and satisfaction with loyalty with a real level of 10%.