Valentika, Nina and Nursyirwan, Vivi and Ardaninggar, Sasmita (2021) Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee. In: InCEESS 2020, 17-18 July 2020, Bekasi, Indonesia.
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Abstract
This research has discussed the relationship between switching-costs, company image, product quality, customer satisfaction, and loyalty. This research has modified the research of Xhema J et.al (2018), namely by adding satisfaction variables and using Structural Equation Model-Partial Least Square. Also, this research uses a case study e-commerce shopee. This research has found a relationship between product quality and satisfaction with loyalty with a real level of 10%.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | e-commerce sem-pls |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | EAI Editor IV |
| Date Deposited: | 15 Mar 2021 08:36 |
| Last Modified: | 15 Mar 2021 08:36 |
| URI: | https://eprints.eudl.eu/id/eprint/1546 |
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