Research Article
Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti
@INPROCEEDINGS{10.4108/eai.18-12-2018.2283599, author={Ajay Gupta}, title={Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti}, proceedings={Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India}, publisher={EAI}, proceedings_a={SIMSARC}, year={2019}, month={9}, keywords={societal sentiment narrative analysis atlasti coding discriminatory}, doi={10.4108/eai.18-12-2018.2283599} }- Ajay Gupta
Year: 2019
Societal Sentiment about Hima Das: A Narrative Analysis Using CAQDAS, ATLAS.ti
SIMSARC
EAI
DOI: 10.4108/eai.18-12-2018.2283599
Abstract
The purpose of the paper is to understand societal sentimental about “Hima Das Caste search” and study its influence on organizations. A strong trend emerged when people started searching for Hima Das caste after she won gold medal in the 400-meter final at U-20 IAAF, World Championship at Finland. We used Google search engine, Twitter and Google trends to collect data from11July, and 4.43 PM to 18July 2018, 4.43 PM, to understand the people search sentiment using ATLAS.ti qualitative assessment software. We used coding, memoing, making code families, networks and thematising the data. We analyzed data using narrative analysis and strong trend emerged state wise about caste search. The study has implication on organizations as they represents small segment of society. Such societal preference has potential to influence the growth of people and organizations adversely, as it is discriminatory in nature.