Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia

Research Article

The Model of Competitive Advantage Development in Private Islamic Education Institutions

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  • @INPROCEEDINGS{10.4108/eai.20-9-2019.2297058,
        author={Hifza  Hifza and Aslan  Aslan},
        title={The Model of Competitive Advantage Development in Private Islamic Education Institutions},
        proceedings={Proceedings of the Third International Seminar on Recent Language, Literature, and Local Culture Studies, BASA, 20-21 September 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={BASA},
        year={2020},
        month={6},
        keywords={model development competitive advantage private islamic education institution},
        doi={10.4108/eai.20-9-2019.2297058}
    }
    
  • Hifza Hifza
    Aslan Aslan
    Year: 2020
    The Model of Competitive Advantage Development in Private Islamic Education Institutions
    BASA
    EAI
    DOI: 10.4108/eai.20-9-2019.2297058
Hifza Hifza1,*, Aslan Aslan1
  • 1: Sultan M. Syafiuddin Sambas Institute of Islamic Religion, Indonesia
*Contact email: Hifzahamdan2018@gmail.com

Abstract

This study aimed to find out the model for developing competitive advantage in institutions of private Islamic education of the Ar-Raihan Bantul and Integrated Islamic Elementary School (SDIT) Luqman Al-Hakim Yogyakarta. The findings showed that the development model competitive edvantage in private Islamic educational institutions as follows: First, the main ideas of competitive superiority was to build integrated religious-based of basic education for preparing a generation of superior golden qurani. Second, the foundation of education refers back on Alquran and Sunah that demands for change and challenges of Muslims in the global era, optimization of basic potential students. The orientation of competitive dominance was for long-term, the life in world and the hereafter. Third, the approach used was humanist and development of potential human resources based on religion. Fourth, the characteristics of excellence was the integration of a culture of academic and religious quality, as well as the uniqueness of schools through tahfiz Al-Qur'an. Fifth, the strategy of developing competitive advantage was the focus on differentiation based religious.