The Factors That Influence The Customers’ Intention To Online Business

Adilla, Farra Anis and Diyana, Farah and ‘Afifah, Nur ‘Ain and Osman, Sharina (2020) The Factors That Influence The Customers’ Intention To Online Business. In: ICTMT 2019, 19 August 2019, Kuala Lumpur, Malaysia.

[thumbnail of PDF]
Text (PDF)
eai.19-8-2019.2293776.pdf - Published Version

Download (141kB) | Preview


Online business is a platform that the customers use to buy product and services other than brick and mortar. The main purpose of this study is to determine the factors that influence the customers’ intention to perform online business. This study employed simple random sampling using questionnaires which were distributed to respondents through online platform. About 103 respondents took part in the survey. Multiple linear regressions have been used to test the differences between independent variable and dependent variable. The result revealed that customer trust and subjective norms are positively and significantly related to customer intention. However, the result shows that website ease of use has a weak but positive relationship with customer intention. On the other hand, website security has no relationship with customer intention.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer’s intention online business customer characteristic attributes website
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 09 Apr 2021 06:09
Last Modified: 09 Apr 2021 06:09

Actions (login required)

View Item
View Item