Monitoring Diffusion of Industrial Innovations and Cashless Society Infrastructure for Economy 4.0

Ginting, Magdalena Lestari and Purnama, Finsensius Yuli and Mahatmi, Mesti Woro (2020) Monitoring Diffusion of Industrial Innovations and Cashless Society Infrastructure for Economy 4.0. In: INCOGITE 2019, 7 November 2019, Tangerang, Banten, Indonesia.

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The Sustainable Development Goals (SDGs) bring seventeen issues that have common goals to achieve equitable prosperity. In Indonesia, the government has made industry, innovation, and infrastructure as the front line of development. Economics as one of the driving forces of industry, innovation, and infrastructure is presented in a simpler form by adding technology known as Fintech. This change creates a cashless society followed by behavior change in conducting transactions and industrial management. This study uses social network analysis (SNA) focusing on the relationship patterns between human, organization, and nation. The conceptual definition in this research is the individuals in their connection by a certain kind of relationship, while the operational definition is the individuals in their connection with “Go pay, Cashless, E-Money, T-Cash, Brizzi, Tap cash, Flazz, And Dokupay” as the filters. Data monitoring was conducted during May 15 - June 15, 2019. The results indicate diffusion of innovations takes place in Indonesia with various financial technologies. The five Fintech frequently used by Indonesian people are Go pay, E-money, T-cash, Brizzi, and Flazz. According to the concept of the Diffusion of Innovation, the innovator community in Indonesia is on the islands of Java and Sumatra. The rest are spread in other regions as early adopters, early majority, late majority, and even laggards who need to be further educated to be ready to welcome the economy 4.0.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: sdgs diffusion innovations cashless society fintech digital marketing
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 09 Apr 2021 08:19
Last Modified: 09 Apr 2021 08:19

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