Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

Analysis the Impact of Strategic Management on the Firm Performance of SMEs in Malaysia

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302677,
        author={Marieah Binti Omar and Samsudin  Wahab and Siti Nur Fadzilah Muhsain and Adi Izhar Che Ami and Nor Aziyah Bakhari},
        title={Analysis the Impact of Strategic Management on the Firm Performance of SMEs in Malaysia},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={strategic management business strategy organizational structure competitive advantage innovation sme},
        doi={10.4108/eai.26-9-2020.2302677}
    }
    
  • Marieah Binti Omar
    Samsudin Wahab
    Siti Nur Fadzilah Muhsain
    Adi Izhar Che Ami
    Nor Aziyah Bakhari
    Year: 2020
    Analysis the Impact of Strategic Management on the Firm Performance of SMEs in Malaysia
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302677
Marieah Binti Omar1,*, Samsudin Wahab1, Siti Nur Fadzilah Muhsain1, Adi Izhar Che Ami1, Nor Aziyah Bakhari1
  • 1: Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
*Contact email: marieah186@uitm.edu.my

Abstract

The previous study concluded that most SMEs have paid less attention to their strategic planning processes. In this regard, this study tends to examine theoretically how Malaysian SME companies can use strategic management to effectively formulate growth and development plans. Thus, the goal of this study is to close the research gap by presenting empirical data on strategic management impacts and will explore the extent to which the adoption of strategic management practices like business strategy, organizational structure, competitive advantage, innovation and networking with suppliers among SMEs in Malaysia has increased their number of customers and consequently their business performances.