The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises

Aprianto, Riki and Ilahi, Rahmat and Parashakti, Ryani Dhyan (2020) The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises. In: ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia.

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Abstract

The low understanding of the digital world by Small Medium Enterprises (SME) in Indonesia is an important point why Small Medium Enterprises (SME) cannot keep up with market developments. As we know that there are many internet users in Indonesia, we can use this for broader marketing. However, the obstacle that is often faced by Small Medium Enterprises (SME) actors is that they do not understand how to take advantage of the Internet, and some have even marketed their products but the results are still ineffective. It is from this problem that we conduct surveys and provide direction and marketing knowledge to Small Medium Enterprises (SME). The activities we carry out also aim to support government programs to advance the Small Medium Enterprises (SME) sector so that they can compete with other competitors, especially during a pandemic like now, there are so many Small Medium Enterprises (SME) that are affected.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: small medium enterprises internet marketing
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 09 Apr 2021 10:24
Last Modified: 09 Apr 2021 10:24
URI: https://eprints.eudl.eu/id/eprint/2495

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