Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302698,
        author={Agung  Ferianda and Ferdiana  Ferdiana},
        title={The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={marketing management communication strategy gastronomic tourism},
        doi={10.4108/eai.26-9-2020.2302698}
    }
    
  • Agung Ferianda
    Ferdiana Ferdiana
    Year: 2020
    The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302698
Agung Ferianda1,*, Ferdiana Ferdiana1
  • 1: Communication Department, STISIPOL Pahlawan 12, Sungailiat, Bangka, Indonesia
*Contact email: agung.ferianda@stisipolp12.ac.id

Abstract

The research objective is that the Financing Company in Pekanbaru is a company engaged in financing that is distributed to the public in the form of credit or loan. This study examines how the influence of organizational characteristics, worker characteristics, environmental characteristics, management policies and practices, and leadership on organizational effectiveness in finance companies. The results of this study indicate that organizational characteristics have contributed to organizational effectiveness. The variables of environmental characteristics, worker characteristics and organizational and leadership characteristics have a significant contribution and effect on organizational effectiveness. Meanwhile, the variables of management policies and practices do not have a contribution to Y or have no significant effect on organizational effectiveness.