Doddy, Muhammad and Ali, Juhary and Hindardjo, Anton and Ratnasih, Cicih (2020) The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions. In: ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia.
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Abstract
This study aims to examine how the influence, among others, brand image, perceived quality, brand loyalty to brand equity in a zakat institution. The research design used is descriptive and explanatory with a quantitative approach. The sample size is 375 zakat payers from a leading zakat institution in Greater Jakarta. The method of collecting data by distributing questionnaires was taken by clustered random sampling. Data processing used Partial Least Square SEM (PLS-SEM), where the results showed a significant influence between the variables of brand awareness, perceived quality, brand association, brand loyalty to brand equity. According to previous studies, brand loyalty has a dominant effect on brand equity as a whole. Zakat institutions must pay attention to the antecedents of brand equity in order to increase zakat fundraising.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | brand awareness perceived quality brand association brand loyalty brand equity |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | EAI Editor IV |
| Date Deposited: | 09 Apr 2021 12:39 |
| Last Modified: | 09 Apr 2021 12:39 |
| URI: | https://eprints.eudl.eu/id/eprint/2540 |
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