Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia

Research Article

Intention to Purchase Halal Cosmetics on Indonesian Women

Download602 downloads
  • @INPROCEEDINGS{10.4108/eai.5-8-2020.2301092,
        author={Saifudin  Saifudin and Rosana Eri Puspita and Ahmad Minan Zuhri and Mudzakir  Muhlisin and Mochlasin  Mochlasin},
        title={Intention to Purchase Halal Cosmetics on Indonesian Women},
        proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020,  5 - 6 August 2020, Purwokerto, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2020},
        month={10},
        keywords={subjective norms attitudes religiosity intention to buy halal cosmetics},
        doi={10.4108/eai.5-8-2020.2301092}
    }
    
  • Saifudin Saifudin
    Rosana Eri Puspita
    Ahmad Minan Zuhri
    Mudzakir Muhlisin
    Mochlasin Mochlasin
    Year: 2020
    Intention to Purchase Halal Cosmetics on Indonesian Women
    ICBAE
    EAI
    DOI: 10.4108/eai.5-8-2020.2301092
Saifudin Saifudin1,*, Rosana Eri Puspita1, Ahmad Minan Zuhri1, Mudzakir Muhlisin1, Mochlasin Mochlasin1
  • 1: IAIN Salatiga
*Contact email: saifudin@iainsalatiga.ac.id

Abstract

The purpose of this paper is to investigate the factors that influence the intention to buy halal cosmetics. This paper investigates the impact of subjective norms, attitudes, and religiosity on the intention to buy halal-certified cosmetics. The sample data used in this study were 202 respondents in Indonesia. SPSS is used to test the significance of the influence of independent variables. The test results show that attitudes, subjective norms, and religiosity have a positive and significant influence on buying intentions of halal-certified cosmetics. Muslim entrepreneurs can estimate the behavior of potential customers through this paper. As for academics, this paper can be used for further research by integrating religiosity in the Theory of Reason Action as a predictor influencing intention to purchase. Empirically this research is useful to increase understanding of the halal industry and consumer behavior.