Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia

Research Article

Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis

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  • @INPROCEEDINGS{10.4108/eai.5-8-2020.2301187,
        author={Yusvita Nena Arinta and Rifda Nabila and Iskandar Iskandar and Nafis Irkhamni and Ubaedul Mustofa},
        title={Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis},
        proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020,  5 - 6 August 2020, Purwokerto, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2020},
        month={10},
        keywords={msmes pandemic technological organizational environmental},
        doi={10.4108/eai.5-8-2020.2301187}
    }
    
  • Yusvita Nena Arinta
    Rifda Nabila
    Iskandar Iskandar
    Nafis Irkhamni
    Ubaedul Mustofa
    Year: 2020
    Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis
    ICBAE
    EAI
    DOI: 10.4108/eai.5-8-2020.2301187
Yusvita Nena Arinta1,*, Rifda Nabila1, Iskandar Iskandar1, Nafis Irkhamni1, Ubaedul Mustofa2
  • 1: Faculty of Islamic Economics and Business, IAIN Salatiga - Indonesia
  • 2: Faculty of Economy, Semarang State University-Indonesia
*Contact email: nena@iainsalatiga.ac.id

Abstract

The Pandemic of COVID-19 has economic, social and political implications not only for large countries but also for almost all countries in the world. Indonesia is one of the countries affected mainly from the economic side, which is dominated by Micro, Small and Medium Enterprises (MSMEs). The economic slowdown occurred, requires companies to have a clear understanding of the crisis occurred to ensure they more quickly adapt to the situation and minimize the company's losses. One way is to apply digital technology in the face of the COVID-19 Pandemic. The application of digital technology can increase the productivity and performance of MSMEs. In this research, the application of digital technology is explained using a TOE framework that combines aspects of technology, organization, and environment.