E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability

Ibrahim, Irwan and Ismail, Muhd Feisal and Amer, Afizan and Baharuddin, Farrah Nadia and Sarkun, Mif Rohim Noyo (2020) E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability. In: ICIC 2020, 27th August 2020, Semarang, Indonesia.

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Abstract

Digital technology has become an essential catalyze for the tourism industry. Digital technology played a significant role in shifting the tourism sector into an impact driven industry. Factors affecting the usage of E-business in the tourism industry have been well-documented in developed countries, but further studies are needed to investigate the usage of E-business in the tourism industry among developing countries. This study aims to identify the level of E-business usage as well as the benefits and barriers of E-business adoption in hospitality operation sustainability among local tourism agencies operating in Melaka. The E-Business Measurement Evolution Model and the quantitative approached was applied for this study. Questionnaires were distributed to the respondents in the form of an online and self-administered questionnaire. Statistical Package for Social Science (SPSS) version 25.0 was used to analyze the data. This study shows that government aims of E-business tourism have not been fully realized. The respondents still perceive the factors of internet fraud and security are a significant issue for E-business usage. Therefore, future research is recommended to provide more insights into the application of E-business tourism in tandem with the government aim of the hospitality operations sustainability Malaysian tourism industry.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: e-business measurement evolution model sustainability tourism digital technology
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 06 May 2021 09:28
Last Modified: 06 May 2021 09:28
URI: https://eprints.eudl.eu/id/eprint/2816

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