The Style Of Language Used In Hospitality Industry

Budiarsa, Made (2021) The Style Of Language Used In Hospitality Industry. In: ISSHE 2020, 25 November 2020, Kendari, Southeast Sulawesi, Indonesia.

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The use of language (function of language) according to Halliday (1985) is a language used as a means of communication in society. The word usage can simply be said to have the same meaning as the function of language. The purpose of this study was to determine the style of language used in the tourism industry. when talking about the use of language, it means the way someone uses their language or their languages if they know more than one language. Why these locations were chosen as the research locations because these areas were considered as bilingual communities, so they were very suitable and in accordance with the objectives of this study. The choice of locations in the tourism areas of South Bali due to the fact that these tourism destinations are the center of tourism in Badung and the speaking community mostly comes from various regions in Indonesia and abroad. Language is a communication tool used by humans, including speakers in the tourism industry in their interactions with guests, fellow employees, as well as superiors and subordinates to convey intentions, thoughts and feelings. The languages used by speakers in the tourism area of South Bali include Indonesian, Balinese, foreign languages such as English, French, Japanese and others. To achieve these communication objectives the speakers used communication strategies including, code switching, code mixing and also the use of jargon related to the tourism industry.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: language; function; strategy; jargon; code switch
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: EAI Editor IV
Date Deposited: 06 May 2021 09:40
Last Modified: 06 May 2021 09:40

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