Research Article
Assessing Authenticity of Selected Cultural Heritage Sites of Paoay, Ilocos Norte: A Study on Enhancing Visitors’ Experience
@INPROCEEDINGS{10.4108/eai.30-11-2020.2303747, author={Rushiell May Oasay and Ma. Cristina Williams, Ph. D}, title={Assessing Authenticity of Selected Cultural Heritage Sites of Paoay, Ilocos Norte: A Study on Enhancing Visitors’ Experience}, proceedings={Proceedings of the 1st International Conference on Social Science, Humanities, Education and Society Development, ICONS 2020, 30 November, Tegal, Indonesia}, publisher={EAI}, proceedings_a={ICONS}, year={2021}, month={1}, keywords={authenticity in tourism cultural heritage visitor experience paoay}, doi={10.4108/eai.30-11-2020.2303747} }- Rushiell May Oasay
Ma. Cristina Williams, Ph. D
Year: 2021
Assessing Authenticity of Selected Cultural Heritage Sites of Paoay, Ilocos Norte: A Study on Enhancing Visitors’ Experience
ICONS
EAI
DOI: 10.4108/eai.30-11-2020.2303747
Abstract
Cultural tourism is one of the developing sectors in the tourism industry. As tourism is experiencing significant changes, expectation is set constantly in terms of the quality of the experience pursued by tourists. This study examined the relationship between authenticity and visitors’ experience. Mixed method research was used and the hypothesis was tested using Pearson r correlation. Questionnaire and interview were the instruments of the study. The study suggests that there is a significant relationship between authenticity and visitors’ experience, r (385)=.89, p>.01. The existing tourism plans and programs in the municipality of Paoay, Ilocos Norte includes marketing programs, economic, physical infrastructure and socio-cultural plans and programs for both the visitors and local people. Visitors’ Experience Enhancement Program (VEEP) was developed based on the results of the study to help improve the quality of visitors’ experiences in a cultural heritage site.